Where Style Meets the Saddle
Ethos Equestrian isn’t just another riding brand. It’s a movement. A fusion of effortless style and technical performance, designed for the riders who love to live in the saddle.
Born in Los Angeles, the city of dreams, Ethos was created for equestrians who want more than just functional riding apparel—they want to feel confident, comfortable, and ready for whatever the day in the saddle brings.
Riding is More Than a Sport — It’s a Lifestyle
We get it. The early mornings, the golden-hour rides, the bond you share with your horse—it’s not just a hobby, it’s who you are. That’s why every Ethos piece is designed to move with you, from long days at the barn to post-ride coffee runs (because let’s be real, we basically live in our riding clothes).
Designed by Riders, For Riders
At Ethos, we believe in flattering fits, premium fabrics, and timeless design. We are all about high-performance apparel that feels as good as it looks. Whether you're a seasoned competitor or just starting your riding journey, Ethos is made for the riders who want to feel put-together, confident, and comfortable—no matter where they are in their equestrian story.
Rooted in Passion. Grounded in Purpose.
At the heart of Ethos is a deep, lifelong love for horses—and a responsibility to give back to the animals who give us so much. That’s why we proudly donate 2% of every sale to All Seated in a Barn, a nonprofit equine rescue that saves, rehabilitates, and re-homes horses, donkeys, and mules in need.
Their work is soulful, urgent, and full of heart—just like the equestrian community we serve. Supporting them is part of our ethos. Because looking good in the saddle is great—but doing good while you ride? That’s even better.
Made for the Ones Who Dream in the Saddle
Whether you're in the show ring, on the trails, or spending just one more minute at the barn (because we all do), Ethos is here to keep you looking and feeling your best.
Welcome to the next generation of equestrian style.
Join the Movement.