Where Style Meets the Saddle
Ethos Equestrian isn’t just another riding brand. It was born from the space between style and the saddle—a fusion of technical performance and effortless design for women who live in their breeches as much as they ride in them.
Born in Los Angeles. Made for the barn.
Created in the city of dreams, Ethos is for equestrians who want more than functional apparel. It’s for the rider who wants to feel confident, comfortable, and chic—whether she’s hacking out, training hard, or grabbing coffee on the way home from the barn.
Riding is a lifestyle.
The early mornings, the golden light, the bond with your horse—it’s not just what we do, it’s who we are. Ethos is designed to move with you through it all. Because for riders, barn clothes aren’t an afterthought. They’re a way of life.
Designed by riders. Refined for women.
Every piece is built with flattering fits, premium fabrics, and timeless details. Ethos exists for the rider who demands performance, but refuses to sacrifice style.
Rooted in passion. Grounded in purpose.
At the heart of Ethos is a deep love for horses—and a responsibility to give back to them. That’s why 2% of every sale supports All Seated in a Barn, an equine rescue saving and rehoming horses, donkeys, and mules in need. Because true style is more than how you look—it’s the impact you make.
For those who live & dream horses.
From the show ring to the trails to one more quiet moment in the barn, Ethos is designed to keep you looking and feeling your best.